Today, we launch a brand new "look" for the American Nurses Credentialing Center. It includes a new ANCC logo, a new tagline – "Innovate. Involve. Inspire." – and a set of messages that will drive our core content moving forward. This update of our brand showcases our evolution as an organization and our continued commitment to prepare nurses and organizations for the rapidly changing world of health care.

The new logo draws on the strength of our past, preserving the laurel leaf image that has long been an ANCC hallmark. The new tagline speaks to the direction our organization is headed and evokes the spirit of our programs as they continue to reach wider audiences.

How fitting that we begin the New Year with a clear vision for the future of ANCC and a renewed brand to complement that charge. Thank you for playing an integral part in bringing this vision to life. We hope you are as excited as we are.

About ANCC
The mission of the American Nurses Credentialing Center (ANCC), a subsidiary of the American Nurses Association (ANA), is to promote excellence in nursing and health care globally through credentialing programs. ANCC's internationally renowned credentialing programs certify and recognize individual nurses in specialty practice areas; recognize healthcare organizations for promoting safe, positive work environments; and accredit continuing nursing education organizations.